“We firmly believe that sport and food bring people together, and the Lakers provide Bibigo with a cultural platform to connect Korean food and lifestyle with global Lakers and NBA fans,” said Soyoung Paik, CMO at CJ Foods United States of America Inc. “As a global company, we are proud of this partnership and look forward to harnessing the power of the LA community and Lakers fans around the world.”
This partnership is about more than just dumplings and basketball – food and sport have the power to unite and connect people from all walks of life. The dedication required to prepare a meal steeped in love and care is similar to the dedication required to sink a three-point shot game after game. That’s why Bibigo and the Lakers have passionate fans around the world – they feed on the devotion they need for their craft. This connection lends itself to a natural partnership that is particularly organic.
As the new Official Global Marketing Partner of the Los Angeles Lakers, Bibigo will work with the team to create and share inspirational content, drive consumer engagement, and provide unique opportunities to bring fans the delicious tastes and benefits of Korean food . Bibigo will leverage its marketing programs through Lakers properties such as in-arena signage, digital content elements on Lakers.com and the jersey patch label.
“We are pleased to welcome Bibigo as a new partner of the Los Angeles Lakers,” said Lakers President of Business Operations. Tim Harris. “They are a global brand and a leader in Korean food and culture. Any time we can partner with a company that wants to use food to connect with our fans around the world, we think it fits and we look I’m looking forward to a great relationship with Bibigo. “
Fans can learn more about Bibigo by following @bibigousa on Facebook and Instagram, or by visiting www.bibigousa.com.
Founded in 2010, Bibigo is a global brand created by CJ, Korea’s No. 1 lifestyle company. With over 60 years of experience, CJ has been proud to deliver flavor to the dining table since 1953. Bibigo takes 5,000 years of delicious cuisine and updates it for today’s modern, uninterrupted lifestyle. That is why the name combines the Korean word “bibim” from a long cultural tradition of “mixed” flavors with the English word “go”. The brand range includes a full range of snacks and appetizers, including Mandu, the brand’s trademark. Inspired by authentic recipes, Bibigo makes the exciting tastes of Korean cuisine easily accessible with offerings found at most major grocery chains. Bibigo Products represent the global K-Style food and are sold by CJ Foods USA Inc. and Schwan’s Consumer Brands, Inc., a subsidiary of Schwan’s Company. More information is available at www.bibigousa.com.
# # #