Daily Harvest launches “Bite Me” campaign to highlight the effects of the conventional food system on people and the planet |


NEW YORK, January 9, 2022 / PRNewswire / – Daily Harvest today launched a nationwide campaign to raise consumer awareness of the negative impact the US food system is having on people and the planet. The company is calling for a healthier, more sustainable future based on growing and consuming not only more organic fruits and vegetables, but a wider variety of them as well. The campaign includes planned light projections onto the US Department of Agriculture headquarters in Washington, DC, and full-page print ads by doing New York Times and Los Angeles times.

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“Big food does not protect people or the planet,” says the ad. “But there is a solution. Fruits and vegetables from more sustainable sources. What we eat and how we grow them can either further fuel or resolve the climate and health crises. The seeds for a sustainable future begin with our food.”

Food systems are currently doing one third of human-made global greenhouse gas emissions, but food and agriculture were stopped at the top of the agenda COP26 in Glasgow. While it is clear that conventional food systems are fueling the climate crisis, the research is shows that a worldwide conversion to regenerative organic farming has the potential to bind more than 100% of the annual man-made CO2 emissions. Unfortunately, less than 1% of American farmland today is organic, and the transition from conventional to certified organic is costly and risky for farmers – which limits the number of those willing to take the plunge. This change requires not only corporate willingness but also government action to support the transition.

“What we eat and how it is grown is related to human and planetary health. However, today’s conventional food system depends on synthetic pesticides and fertilizers and it depletes our soil, pollutes our water and is harmful to our bodies and our planet, “said Rachel Drori, CEO and Founder of Daily Harvest. “For the past five years, Daily Harvest has made it easier for people to eat more whole organic products every day, and we are working directly with farmers to give them market security as they move towards organic and invest in catch crops and Biodiversity. But if we are serious about moving towards a healthier, more sustainable food system that keeps people and the planet healthy, we need to do more. It starts with changes at the highest government and industry levels. “

Daily Harvest, which makes it easy to eat real fruits and vegetables every day, directly alleviates current food system problems by working with farmers to support biodiversity and organic farming for a more regenerative future. The company is helping convert hundreds of acres of conventional farmland to organic and sourcing 185 unique crops for its food, even though it is only nine harvests Make up 66% of the world’s crop production.

Daily Harvest has partnered with the American Farmland Trust and California Certified Organic Farmers (CCOF) to help more farmers from historically underserved communities adopt organic regenerative practices California. Together they will work to improve the profitability of farms in the region and to expand the area under cultivation through ecological and regenerative cultivation methods. As the partnership progresses, Daily Harvest will also view participants as future supply chain partners.

In November 2021, Daily harvest announced Completed Series D funding, valued the company with $ 1.1 billion and makes it the newest startup to achieve unicorn status. Today Daily Harvest has expanded to more than 100 items in 10 collections.

About the daily harvest

Daily Harvest re-imagines how food can feed both humanity and the planet by making it easy to eat more whole organic fruits and vegetables every day. Through a combination of data science and a future-oriented supply chain, Daily Harvest creates food together with its community and brings it to market quickly and highly personalized. Launched in 2016 by the founder and CEO Rachel Drori, Daily Harvest works with farmers to support biodiversity and organic farming practices for a more regenerative future.

We take care of the food so the food can take care of you. For more information, visit dailyharvest.com.

Daily Harvest, the Daily Harvest logo, and “We care of food, also food can care of you” are trademarks of Daily Harvest, Inc.

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SOURCE Daily Harvest


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