Future 50: Goodery wants to settle in the city


For all the challenges the pandemic brought with it, it has at least helped grocery delivery services like Future 50 member Goodery to take off. Now the organic specialist from Norwich also wants to establish a physical presence in the city.

The Future 50 program is supported by the partner companies
– Credit: Archant

“As people become more confident about shopping in person, we’re trying to meet that need and find a place to sell in person,” explains Goodery’s Josh Smith. “We’re looking for local businesses that aren’t currently using their stores to see if we can pop-ups.”

Josh Smith from Goodery

Josh Smith says Goodery is on a mission to increase the demand that enables local farmers to switch to organic
– Credit: Goodery

Goodery began delivering boxes of groceries to NHS staff during the initial Covid lockdown before partnering with Arthur’s Organics to provide quality organic fruit and vegetable deliveries to everyone in the Norwich area. It expanded its product range to include products from local manufacturers. “Everything from kimchi and kombucha to chocolate and wine,” explains Mr. Smith.

As Goodery grew, it managed to attract EU funds to get two electric vans. “You were great,” says Mr. Smith. “A real attraction for many of our customers is that they can hear the almost silent vans coming and know that their deliveries don’t really cost the climate.”

Treats food boxes

Goodery’s range of products has grown, but the local, environmentally positive ethos remains as strong as ever
– Credit: Goodery

He adds that the combination of Goodery’s tree-planting program, which has planted more than 3,000 trees, and zero-emission vans means the company is carbon neutral and offsets more carbon than it generates.

“We’re trying to reach new areas in Norfolk that will hopefully become easier with the new electric van infrastructure,” says Smith. “We are also striving to offer local producers new sales opportunities in the local markets throughout the district.”

Hannah Hutchins www.hhutchins.com

Electric delivery trucks and a tree-planting program mean they are food deliveries that are good for the environment
– Credit: Goodery / Hannah Hutchins

This is critical to Goodery’s long-term organic vision. “Our plan is to support the next generation of local organic farmers,” says Smith. “It’s a tough game to grow organically at the moment. In order for producers to take this step, they need support and they need to have the customer with them. Our vision is therefore to increase the demand for good local organic products so that this supply can step in and gain trust, so that local farmers can take the brave step and go organic. “

More information is available at www.goodery.co.uk

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