Ocean Mist Announces New Season & Steam Vegetable Line For Fall – Produce Blue Book



CASTROVILLE, Calif. – Ocean Mist Farms, BB #: 111742, the leading breeder and marketer of fresh artichokes in the United States, has five new additions to the award-winning microwaveable cut vegetable line this fall, the perfect freshness solution for busy families. Season & steam.

The line includes 10 varieties that are sure to spice up dinner time, each with the same convenience, customizable condiments and exclusive resealable bag technology that shoppers are already loving.

The varieties include:
• sweet baby broccoli
• Artichokes
• Whole Brussels sprouts
• Brussels sprouts schnitzel
• Brussels sprouts halves
• Broccoli florets – NEW!
• Foil Medley – NEW!
• Vegetable medley – NEW!
• Cauliflower florets – NEW!
• Cauliflower Rice – NEW!

“We found that busy families want Season & Steam because of the packaging technology that uniquely allows them to customize condiments to their personal taste preferences and reseal the microwaveable pouch before cooking,” said Diana McClean, Senior Director of Marketing at Ocean Mist Farms.

According to the FMI study “Power of Produce 2021”, value-adding products rose by 8.1% to 15.5 billion US dollars, with sales of vegetables in 2020 increasing by 11.4% compared to the previous year. More buyers (37%) bought value-added vegetables frequently or whenever available, and buyer expectations point to accelerated growth in the coming year.

Recipe inspiration

The Season & Steam line is fully customizable and offers endless ways to prepare a meal for everyone. With this in mind, Ocean Mist Farms has launched their Meals in Minutes fall campaign, which brings this point with a variety of recipe options to choose from. In addition, Ocean Mist Farms has year-round recipes and cooking class videos for shoppers at www.oceanmist.com/season-steam-meal-inspiration.

This is the only steam bag that offers the option of pre-seasoning, resealing and microwave steaming your vegetables – all in one bag. This exclusive technology is available for artichokes, sweet baby broccoli, broccoli, cauliflower, vegetable medleys and three Brussels sprouts items (SuperShreds SuperFood, Quick Cook sprouts and microwaveable whole).

The recipes are inspired by culinary flavors found around the world, including:

  • Teriyaki salmon with broccoli
  • Lemon Parmesan Shrimp & Broccoli
  • Mediterranean-inspired cauliflower rice bowls
  • Creamy Gouda cauliflower gratin

To help build consumer awareness and demand for this easy-to-use and customizable line of products, Ocean Mist Farms will target a wider audience with a fall consumer promotion and sweepstakes that will appeal to the shopper audience and increase store traffic. To learn more about Season & Steam, please visit oceanmist.com/products/season-steam. Ocean Mist Farms please visit www.oceanmist.com/.

About Ocean Mist Farms

Ocean Mist Farms, a fourth generation family business based in Castroville, CA. and the largest fresh artichoke producer in North America, is committed to meeting the highest standards in the industry for food safety, product quality, customer service, innovation and sustainability. The company’s complete range of over 30 fresh vegetables includes the award-winning Season & Steam and Ocean Mist Organic product lines. To stay up to date on the 2021 artichoke season, follow Ocean Mist on Instagram. To learn more about Ocean Mist Farms, visit www.oceanmist.com/. For recipe inspiration and preparation tips, follow the brand on Facebook, Instagram, LinkedIn and Twitter.

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